North American Leadership Conference gathers leaders from Across the Continent and Across the Pond.Well over 100 Professionals from the US, Canada, Mexico and the UK gathered in the Colorado Rockies near Denver to hear and participate in timely and topical discussions.
The conference opened up with Annie Xu from Alibaba.com outlining their business and business models. One key Take-Away is for all of us to use the Internet as a tool. Alibaba posted sales of $863 Million last year and is poised to increase especially with their tools that allow Chinese residents and businesses to transact and/or purchase goods via their growing site(s).
Leaders of Tomorrow session gathered some up and coming Distributors and Suppliers to share in their successes. One of the key Take-Aways was for companies to remember to place those personal phone calls and mail notes. Emailing works and is necessary from time to time, but personalizing the relationship leads to more engagement.
Technology Trends were highlighted in a Session that Included some on-line Distributors and Service Providers that are highlighting many of the tools available . . .including those beyond Social Media, as well as Tags, QR codes, and the evolution of Mobile Marketing and Mobile Transactions.
A session on Increasing Your Profitability by Reducing Competitive Threats.
Suggesting to "Lead with Delivering Outcomes, not just Products"
Outcome - What does the client want to make them Happy?
Analysis - What does it mean to the Bottom Line?
ROI - How much is the client willing to pay for the "O" ?
Message - What do they do for a living?
Target - Who should be getting the message?
Vehicle - How should the "Target" get the message?
Jason Sadler gave a great Presentation Using Social Media to Build a Business
Rory Aplanalp presented on the "Four Pillars of Leadership" always a great session with Rory. See Starfish Story for a solid message here.
Look out in the coming days for more information from the NALC on Top Trends and the importance of Safe Practices coming from the Safety Summit
