Friday, April 27, 2012

Cause Related Marketing >> Supporting Your Clients and their Causes

Today's Marketplace is full of opportunities to support causes, incorporating promotional merchandise to support fundraising and awareness campaigns.

Seeing how causes that I've personally been involved with from Breast Cancer initiatives, to MLB and NFL campaigns in support of various causes have used various products, it's obvious that some industry pros are leading the causes with the right products for their clients.




From an Article from PPB Magazine, May 2012  Link to article here:  Cause Marketing - Bridging Commerce with a Cause
It’s Time For Cause Marketing


93% Percent of consumers who want to know what companies are doing to make the world a better place. 2011 Cone/Echo Global CR Study
31% Percent of millennials who prefer active engagement in cause campaigns, such as volunteering their time (versus 26 percent for non-millennials), cause-support purchasing (37 percent versus 30 percent), encouraging others to support a cause (30 percent versus 22 percent), and participating in fundraising events (27 percent versus 16 percent). Thirty-seven percent of millennials report being drawn to products co-branding with cause campaigns where their purchase is a form of support, such as Tom’s Shoes One for One campaign. American Millennials: Deciphering the Enigma Generation, a report from Barkley 
86% Percent of consumers around the world who believe that business needs to place at least equal weight on societal interests as on business interests. 2010 Edelman goodpurpose
2/3 Number of brands that now engage in cause marketing (up from slightly more than half in 2009). 2010 PRWeek/Barkley PR Cause Survey
97% Percent of marketing executives who believe cause marketing is a valid business strategy.2010 PRWeek/Barkley PR Cause Survey
Source: Cause Marketing Forum, Inc. (www.causemarketingforum.com)


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