Now in business for 10 years, I have had to reorder my business cards a number of times over the years. Earlier this year, my provider suggested that I add a QR Code or TAG to my cards.
Using the cameras on Smartphones, (after loading the simple software on the phone) simply take a picture and a couple keystrokes and your phone is launching to a website, digital video or wherever the tag holder has directed the TAG to go.
Silly me, I thought OK, this looks like a pretty good idea, but the last thing I want to do is get out there in the business world with something so new, that it will take a lot of explaining to just help people understand what it is.
Flash Forward 6 months, and sure enough, the excitement of QR Codes and TAGS are starting to be seen all over.
As more of my business associates begin using TAGS and of course a number of my friends at Microsoft begin to highlight their use more often, it's become evident. TAGS are here to stay.
In our Promotional Marketing Industry, look for Suppliers to be inserting them into Catalogs. Some will include one, the forward thinking ones, will be adding multiple ones throughout their catalogs and onto their fliers and e-fliers also. Come the Trade Show season soon, we will be seeing these in trade show booths, and highlighting new products etc.
Once people find out how easy they are to use, to be able to gather additional information, in digital form, be it web pages, facebook pages, or linking directly to YouTube or company videos, we will find them more in use.
OK Folks TAG you're it. Time to go out and use this technology to better your business!
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