Wednesday, November 23, 2011

Social Media Fail from Qantas and Lessons Learned


This article hit home. Doesn't it seem to you where some companies think that their Social Media platforms are simply another way to put out free press releases as well as send constant "E-Blasts" Marketing their products?

From the Harvard Business Review, Alexandra Samuel writes an interesting article on how to NOT execute a Social Media Initiative.

Not thinking through, the big picture of how the respondents will reply to your questions when you ask has put many people in harms way  How the twitterverse gets ahold of an opportunity like this Qantas info request is a great example.

It reminds me of a little sign in the back of the Nordstom's Mens Shoe Dept. where I worked while in College that simply said "THINK."

Happy Thanksgiving everyone, and may your next (well planned and thought out) Social Media Initiative be a success!