Each year Pantone selects it's color of the year.
This year it's Greenery.
This year it's Greenery.
From an AP Article:
NEW YORK —The Pantone Color Institute on Thursday plucked fresh and zesty "greenery" as the color of the year for 2017.
The vibrant green with yellow undertones is an answer, of sorts, to bruising 2016, signaling a yearning to rejuvenate, and to reconnect to both nature and something larger than oneself, said Laurie Pressman, the institute's vice president.
The experts at the institute, which advises a variety of industries on the use of color from fashion and home design to packaging and product development, have been choosing a color of the year since 1999. It's a way to conjure the emotions that colors evoke. The team at Pantone, based in Carlstadt, New Jersey, scouts trends through the year in media, on runways and at trade shows around the world.
And in fashion, menswear designers have played into the idea of gender fluidity through prints and accessories of bright greens, along with the creators of womenswear and beauty products.
In the tech and digital spaces, the color pops up in products like earbuds and in logos and advertising for apps and startups, Pressman said.
"We saw it always as a bold color," she said, "but it may not have been accepted by some people. Today we look at this as a color associated with innovation. It takes on a whole different feeling."
The vibrant green with yellow undertones is an answer, of sorts, to bruising 2016, signaling a yearning to rejuvenate, and to reconnect to both nature and something larger than oneself, said Laurie Pressman, the institute's vice president.
The experts at the institute, which advises a variety of industries on the use of color from fashion and home design to packaging and product development, have been choosing a color of the year since 1999. It's a way to conjure the emotions that colors evoke. The team at Pantone, based in Carlstadt, New Jersey, scouts trends through the year in media, on runways and at trade shows around the world.
On the industrial side, both Skoda and Mercedes showed bright green cars for 2017. For the kitchen, Pantone spotted its shade in appliances, including a Keurig coffeemaker, and in cookware.
In the tech and digital spaces, the color pops up in products like earbuds and in logos and advertising for apps and startups, Pressman said.
"We saw it always as a bold color," she said, "but it may not have been accepted by some people. Today we look at this as a color associated with innovation. It takes on a whole different feeling."
