Promotional Products Work! And here are some stats as to why you can count on them to Deliver ROI!

 

 

Enhance Marketing Campaigns

 

Adding a promotional product to the media mix generated favorable attitudes

toward a print ad in all cases. The use of a promotional product as the

advertising medium alone achieved maximum impact, up to 69% increasing

brand interest and 84% in creating a good impression of the brand.

 

Positive Impact On Brand Image

 

Recipients of promotional products have a significantly positive opinion of a

business through:

• Increase in positive overall image

• More positive

perception of the business

• Higher likelihood of recommending the business

•Higher likelihood of patronizing the business

Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia

Southern University

 

Gifts That Keep On Giving

 

58% of respondents keep a promotional product anywhere from one year to

more than four years. Even if the recipient uses the item only once per week,

that’s a minimum of 52 impressions made over the course of a year with the

possibility of more than 208 during a five-year window.

 

Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium