Thursday, February 28, 2013

Sometimes You Need an Earthquake to Shake your Business Up





They say that sometimes, you need to "Shake Things Up."

On this day, February 28th, 2001, the Greater Puget Sound suffered one of the strongest Earthquakes in recent decades.  A 6.8 in Global Standards is not big, but this one sure shook up many businesses and homes that day.

I myself was starting out on one of my first business Road Trips to our PMANC Regional Showcase in Monterey, CA.  Our Airplane at SeaTac, had just closed the front door, and we thought we were "pushing back."  When we looked out the window, and noticed baggage handlers stumbling and dropping luggage, we then knew we were experiencing "Ground Turbulence."   We were out, luckily, the next day and still had a great event.

Today, is the 4th day of our Industry's weeklong initiative to "Shake things up" and reach out to our Members of Congress and local representatives to inform them on the influence and Power of Promotional Products.  Promotional Products Work Week.



Employing well over 500,000 individuals, in nearly 10,000 companies and contributing nearly $20 Billion to the National Economy through mostly small businesses.  

Washington State alone has over 650 Companies, employing over 6500 people and amounting to over $1.1 Billion to the local economy.  And beyond that, most all of this, is used to promote 10's of thousands of small businesses, and Fortune 500 companies, such as Boeing, Starbucks, Microsoft, Nintendo, Amazon and many more.

Whether people notice closely or not, Promotional Products include the Fan Wear you follow your local Pro, College and High-School Teams with.  The tools you many times use at Team Meetings and Conferences, The Safety Awareness items that keep manufacturing teams safe at work, the Toys your kids love to enjoy with their Happy Meal, and the License Frame on your car that support your Honor Student or University.

Now, What your doing to promote your Company,  Brands and Innitiatives?

Promotional Products Work!



Tuesday, February 26, 2013

Promotional Product Work - Who Buys? Here are some Examples


Q: Who Buys Promotional Products?
A: The following ranks the top 10 purchasers of promotional products according
to the findings of a study by Louisiana State University and Glenrich Business Studies. Industries
were ranked by distributors according to the volume spent on promotional products by each industry.
1. Education: Schools, Seminars
2. Financial: Banks, Savings & Loan Companies, Credit Unions, Stock Brokers
3. Health Care: Hospitals, Nursing Homes, Clinics
4. Not-for-Profit Organizations
5. Construction: Building Trades, Building Supplies
6. Government: Public Offices, Agencies, Political Candidates
7. Trade, Professional Associations and Civic Clubs
8. Real Estate: Agents, Title Companies, Appraisers
9. Automotive: Manufacturers, Dealers, Parts Suppliers
10. Professional: Doctors, Lawyers, CPAs, Architects, etc
MicroBuff Tab / Re-positionable Cleaner for Smartphones from Handstands

Working Today on a number of Projects, while reaching out to a local University to schedule a presentation to their Marketing Students on the Value of Promotional Products.

All - Terrain Wagon From Seven Sourcing




From Screen Cleaners to All-Terrain Wagons, Custom Sublimated Ladies Polos, Caps for a Golf Tournament, Sanitizers and Wine Cabinets . . .Our Distributor Sales Teams are presenting to their clients, Fine Examples of how Promotional Products Work.

Pocket Hand Sanitizer from Natural Trends

Custom Sublimated and Embroidered Polo from Boardroom Eco Apparel

Custom Cap from Cap America

.

Monday, February 25, 2013

Promotional Products Work! And here are some stats as to why you can count on them to Deliver ROI!

 
 
Enhance Marketing Campaigns
 
Adding a promotional product to the media mix generated favorable attitudes
toward a print ad in all cases. The use of a promotional product as the
advertising medium alone achieved maximum impact, up to 69% increasing
brand interest and 84% in creating a good impression of the brand.
 
Positive Impact On Brand Image
 
Recipients of promotional products have a significantly positive opinion of a
business through:
• Increase in positive overall image
• More positive
perception of the business
• Higher likelihood of recommending the business
•Higher likelihood of patronizing the business
Source: PPAI Study: Promotional Products Impact On Brand/Company Image Conducted by Georgia
Southern University
 
Gifts That Keep On Giving
 
58% of respondents keep a promotional product anywhere from one year to
more than four years. Even if the recipient uses the item only once per week,
that’s a minimum of 52 impressions made over the course of a year with the
possibility of more than 208 during a five-year window.
 
Source: PPAI Study: Effectiveness of Promotional Products As An Advertising Medium
 
 

Monday, February 18, 2013

Sanitizer Products highly recommended by CDC to help keep Flu Away

Center For Disease Control advocates Sanitizers



This year's flu season has been especially harsh in the U.S., with senior citizens hospitalized because of influenza at the highest rate since 2008, according to the Centers for Disease Control (CDC). While the flu vaccine is about 62% effective at preventing influenza, CDC officials recommend frequent hand washing or using hand sanitizer to prevent the spread of germs.




According to ASI . . . .Last month, there were 63,000 searches for antibacterial products on ESP, a year-over year increase of 42%.

As institutions, hospitals and companies look to keep their teams healthly, more and more are turning to the Original Sani-Spray from Natural Trends.

 Click Here To Learn More of the "Story of the Original Sani-Pen.