"Because That's the Way We did it Before" . How Will You Start 2012?

As we turn the Calendar to 2012, many of us look to plan our engagement with partners and clients in many of the same ways that we've done before.

In Seth Godin's blog today "It's Always Been this Way," he reminds us what we need to remember that Change is Good.

For this next year, keep in mind some of the many things that we take for granted today, were not even a part of you day to day activities and practices 5, 10, and 15 years ago. Your customers will also be looking for you to be different, also, in order for your business together to grow.

Many in our industry will go to Expo, and spend much of their time with the usual suspects meaning Suppliers that they've always done business with, and customers that have brought regular business to Suppliers.

Make sure to spend some of your time, looking to find New Products, from New Suppliers and New Distributor partners also.  This will make you stand out to your customers back home, as well as help to breath new life into some of the partnerships that you have already.

Have a Great Expo Everyone!