According the a Washington Post article yesterday:
The annual forecast for the next year’s dominant color takes into consideration both what Pantone thinks shoppers want and need. Those are influenced by the designer runways, fabric shows, news events, pop culture and consumer habits. “Part of what we do is look at the zeitgeist,” Leatrice Eiseman, executive director of the Pantone Color Institute, explained. “We have to look at everything in the world around us. It’s not an arbitrary choice.”
Consumer spending is a big player in reviving the economy and it needs adrenaline, she said. Orange is a more urgent call to action than last year’s hot-pink hue Honeysuckle, which was also supposed to channel cheerfulness coupled with nostalgia. Before that, there was the more serene turquoise and optimistic yellow.
“Color is really emotion,” agreed Beth Eckerstrom, director of trend and product development at Crate and Barrel. “Everyone thinks it’s a physical thing, but it’s really emotion.”
We at Incentives West enjoys learning all of the new colors that our Supplier Partners bring to market each year. Sometimes it's an important color for a new event or brand logo, sometimes it's the "Canvas" where the message or logo is place onto, and sometimes it's some of the great new products that are all the buzz at the Beginning of the Year.
Looking forward to seeing many of our top customers soon and highlighting all the "Colors of the Year."
2012 Make it a Great Year!
Mark
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